6min chapter

Grey Matter with Michael Krasny cover image

Malcolm Gladwell - One of the World's Most Successful Authors and Podcasters

Grey Matter with Michael Krasny

CHAPTER

Tipping Points and Storytelling

This chapter explores the evolution of the 'tipping point' concept and its implications for social engineering, alongside reflections on the author's favorite book, 'The Bomber Mafia.' It also examines the complexities of journalism, highlighting the importance of character-driven narratives and the nuances of information extraction in interviews.

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