The State Of Category Design And Who It's For In 2023 w/ Christopher Lochhead
Category Thinkers
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The Importance of Strategic Growth Consultants
After the dot-com bust I Took a little bit of time off a couple years and I said well, you know what am I gonna do? And I decided to start a boutique advisor consulting firm. We knew we weren't marketing and we knew we were more than that so we did category design on ourselves. In 2003 2002 2003 the category design we created for ourselves was strategic growth consultants. 20 years later roughly 20 years later strategic growth and strategic growth consulting took off as a mega category So that was our first attempt at category design to codify it and I think we did a pretty good job back then. Then when we started play bigger the company allen I What we realized was
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