Dave sits down with Max Van Den Ingh, founder and CEO of Unmuted, a B2B SaaS marketing agency based in Amsterdam. Max shares his insights from his background in Sales, sharing how his approach of building relationships has translated to a successful marketing agency.
Max and Dave Cover:
- His high-touch approach to entering new markets by focusing on understanding the landscape and building relationships
- Challenges and advice for hiring in international markets
- The shift towards scrappier, more authentic content in B2B Marketing and the case against multiple layers of content approval
Timestamps
- (00:00) - - Intro
- (06:00) - - The US Approach to Marketing
- (08:48) - - Max’s Initial Agency Skepticism
- (11:59) - - B2B Marketing Strategies for Dutch Tech Companies
- (13:58) - - Challenges of Expanding SaaS in EU Markets
- (18:14) - - How to Effectively Use Local Expertise
- (22:34) - - Building Your First Customer Playbook
- (26:18) - - Creating a Long-Term Strategy for New Markets
- (28:58) - - Branding and International Expansion
- (35:15) - - Challenges of Hierarchy in Large Organizations
- (36:41) - - Multiple Layers of Approval and In-authentic Content
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/
***
Brought to you by:
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
