Coaches often like, and ind me too, we like to think that when someone comes to our web site, first of all, it's probably eight or nine o'clock at night. When in reality, it's monday morning and kids are screaming, pulling at their shirt. Wife or husband is asking for them to pick up this and that. That's the reality. And so just because someone doesn't book the first visit, doesn't mean that they're not perfect for you. And the way that you can bring those people into your world in the future, ma, that is the key.

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