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Can Bad Branding Be the Opposite?
You can't have a lousy product and have brand make it successful. But i think you can have a decent product, or an exceptional product, and have brand amplified. It's like crypto is am at a very early stage, and it's just starting to emerge in the popular consciousness. And so like this moment where a brand can lie make a break, a crypto project orporto color company, that brand really has the ability to be that tipping point.