9. All You Need Is Nudge
The Freakonomics Radio Book Club
How Can We Help Them?
Fidelity, the big mutual fund company, once asked me to come give a talk. I hadn't written anything about it, but i thought about it some andcr ted this plan. So what does this do? First of all, it's using the fact that we all have more self control in the future. As saint augustine said, god give me chastity, but not yet.
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