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#265: Greenbacks Loyalty Programme from Nedbank (Short Summary Show)

Let's Talk Loyalty

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How to Leverage the Greenbacks Program to Serve Multiple Needs

Darmesh is doing a wonderful job leveraging the Greenbacks program to serve multiple needs. When customers understand that net bank is making donations on their behalf, they will of course be less likely to think about switching banks in the future. Tomorrow I'm featuring a brand called Sleep Number, a retailer that leverages loyalty mechanics to drive advocacy. And on Thursday, I have a superb conversation for you with Florin Decor,. We'll hear all the insights behind the Pro Premier Rewards program which has been designed to deliver powerful benefits to this retailer's community of flooring professionals nationwide.

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