The Importance of Focusing on the Top Line

A lot of people say, well, I need to come up with some money, so I'm going to cut expenses. But really, what's that? What that's about is focusing on the top line rather than the bottom line. If not having enough money is a problem, the obvious solution to this is to go out and make more money. People kind of view this as a pie, a finite amount of money, and they try to slice it into smaller and smaller pieces.

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