
The 5 brand religions with Kristof De Wulf
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The Evolution of Brand Religion
This chapter explores the dynamics of brand religion, focusing on differentiation and segmentation strategies exemplified by brands like Dyson and Volkswagen. It challenges traditional notions of brand loyalty, using examples of iconic brands to illustrate the complexities of consumer behavior in a market shaped by social media. The discussion emphasizes the importance of balanced marketing philosophies and the transformative power of grassroots brand messaging.
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