Get to know the super sleek brand educator that is Tobias Dahlberg all the way from Helsinki, Finland. In this episode, we discuss the value of brand strategy for businesses and how it can be applied to multiple business units and not just marketing, plus exactly how to approach this and embed it in businesses. Tobias discusses brand theories such as “becoming the only choice”, “radical differentiation” and how he gets people on board when making “brand choices”. He also explains his background and the super work he is doing at The Future Academy. This episode is not to be missed! Show notes at justcreative.com/podcast
ABOUT OUR GUEST:
Tobias Dahlberg is an Entrepreneur & Strategist. He is the Founder of Wonder, a strategic brand and design consultancy in Helsinki, Finland. He is also the Founder of The Future Academy - a learning platform for entrepreneurs and companies who want to build game-changing brands and businesses. He has consulted, advised and created hundreds of strategies and innovative concepts for brands such as: Nike, The Coca-Cola Company, Fiskars, Fazer, Iittala, Hartwall, Nissan, Paulig, Telia, Marimekko, Halti, Neste Oil, Altia, Mandatum Life, and many more, from start-ups to multi-national corporations.
