Shopify’s Hana Abaza: Direct-to-consumer is a mindset, not a business model
The Modern Retail Podcast
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Introduction
Shopfi has been one of the fascinating companies during this entire directo consumer boom. Founded more than 15 years ago, the now 25 billion with the b dollar company has turned into the business powering the digly native brands up ending the market place. My guest is hannah ofaza, who runs marketing at shop five. Plus the company's enterprise level effort that crystallizes its pitch: we're not just for the small brands. We're for the big ones too.
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