HoldCo Bros are back! Nik and I are talking about business ideas and what's happening in our companies. In this episode, we discuss the business potential of Instagram's Close Friends feature, how influencers can use it to boost engagement, and how you could help.
We also cover the concept of Negative COGS (Cost of Goods Sold) - acquiring products for free or how you can get paid to acquire products and then sell them- with examples like EcoScraps. We talk about a lake weed removal business started by two college students, and how they scaled up with smart social media marketing. Finally, we share ideas for home service businesses that could benefit from time-lapse video marketing to go viral.
Learn more about Nik here:http://linktr.ee/cofoundersnik
Timestamps below. Enjoy!
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00:00 Introduction
01:18 Close Friends Feature on Instagram
02:07 Leveraging Close Friends for Increased Engagement
03:23 Monetizing the Close Friends Feature
06:34 Scraping Instagram Followers for Business Opportunities
11:10 Exploring Negative COGS Business Ideas
15:15 The Lake Weed Removal Business
17:14 Chemical-Free Pond and Lake Cleaning
17:37 Going Viral on Social Media
18:23 A Generous Offer
18:38 Business Boom and Social Media Success
20:00 Franchising and Licensing Opportunities
20:21 Top 10 Media-Accelerated Home Services Businesses
21:28 Pressure Washing and Pool Cleaning
23:11 Home Cleaning and Tree Trimming
25:24 Painting and Landscaping
28:46 Window Washing and Gutter Cleaning
29:10 Carpet Cleaning and Business Strategy
29:49 Leveraging Social Media for Business Growth
31:56 Partnering with Nationwide Franchisors
