AI's Impact on Branding and Consumer Behavior

On today’s episode of the GaryVee Audio Experience, we’re sharing Gary’s full keynote and Q&A from the Aspire event in Florida — a gathering of driven entrepreneurs, real estate professionals, and business leaders focused on building stronger brands and navigating the future of marketing.

Gary sits down with Andrew Cordle, founder of the Aspire tour and Money Is, for a wide-ranging conversation that dives deep into what’s working right now — and what’s coming next.

In this episode, Gary breaks down:

• The importance of taking full advantage of organic social media while it’s still free

• Why brand will matter more than ever as AI continues to evolve

• How platforms like Facebook and TikTok Shop are creating new growth opportunities

• The real reason many people avoid creating content — and how to get past it

• Why committing time to understanding AI tools like ChatGPT is now essential

• And how to build long-term success by focusing on consistency and self-awareness

Whether you’re building a business, a personal brand, or just trying to stay ahead of the curve, this episode offers a clear and honest look at what it takes to grow in today’s fast-changing landscape.

Let’s dive in.