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Money 2.0: Why We Bust Our Budgets

Hidden Brain

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The What the Hell Effect

The what the hell ect occurs often when we've set very concrete goals for ourselves and we don't meet those goals. Abbe: Once you're breaking the budget, you might as well really break it instead of just simply marginally breaking it exactly. In its most extreme form, people entrusted with spending the public's money thiss legislators, can become inured to the huge numbers they are dealing with every day.

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