13: Creativity
Richard Wiseman's On Your Mind
00:00
How to Measure Creative Problem Solving
Psychologists measure creativity by asking people to come up with as many uses for a paperclip as possible. If you're not too creative, you tend to go, you could use it to clip paper together. But on the higher end, people go, oh my goodness, I've got loads of ideas,. things you could do with paperclips. So using that simple idea, we have found out amazing things about creativity.
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