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#144—Gina O'Connor: Building Your Company's Innovation Competencies

Outthinkers

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Reframing Innovation: From Failure to Learning Opportunities

This chapter explores the long-term journey of innovation within companies, advocating for the view of failure as a crucial learning experience. It emphasizes the creation of a 'domain of innovation intent' to inspire strategic thinking and creativity through collective experimentation, illustrated by a Danish company's novel approach to water treatment and urban living.

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