Good ideas rarely belong in just one place. This week, Jason Fried and David Heinemeier Hansson share how 37signals lets concepts move freely across products, turning one solid idea into many useful ones. They talk about borrowing from the past without getting stuck in it, giving new concepts time to catch on, and keeping space for creativity as products evolve.
Key Takeaways
- 00:11 – Letting strong ideas travel between products
- 02:49 – Giving each product its own design voice
- 07:26 – Bringing back old features when it makes sense
- 12:03 – Avoiding nostalgia just for the sake of it
- 17:55 – Using real-world use to guide product improvements
- 22:10 – Keeping your creative process flexible
- 23:57 – Leaving space for fun in the design
- 31:13 – Designing around feel instead of rules
Links and Resources
