The person who can define the problem the best is most likely to answer The question of what's wrong. I settle for the surface level way too often How can I make shoe production cheaper? There's a whole nother level that you can get to when you are really In a position to solve that problem. It's an understated Process because if you can take the time to Articulate what the issue actually is like what it is what is it you're up against That makes it so much easier to find the solution to it.