Christian Toetzke - HYROX & The Advent of "Fitness Racing"
Future of Fitness
00:00
Crossfit Open
Highroks has created a new market for cross-fit training. The company wants to change the way people think about being fit. Highroks are not competing with each other, they want everyone involved. They hope that this will lead to an increase in sales of their products.
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Transcript
