It was about 10 years ago. The recent stuff is more like in the last five years, the BLM movement and and the big push for corporations and universities to go to diversity,. Equity and inclusion and everything. And so 10 years ago, that was pretty early in that game. People from what we call BAME, which is black Asian minority ethnic, were already something like two or three times over represented on TV screens. White men were already the least represented. It just it just hasn't run true for a very long time.

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