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25min chapter
Inside Baseball of Building a Crypto Brand | Austin Federa & Ekram Ahmed
Empire
Navigating Crypto Marketing Strategies
This chapter explores the transition from Web2 marketing strategies to the unique landscape of cryptocurrency. It discusses the need for redefined approaches tailored to community-driven branding and ideological connections in crypto, contrasting it with traditional marketing metrics. By analyzing brands like Solana, it highlights the importance of narrative crafting and community engagement as central elements to successful marketing in this emerging field.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode