Best Practices for Creating Content Using Marketing Surveys -- Eli Schwartz // Survey Monkey
MarTech Podcast ™ // Marketing + Technology = Business Growth
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How to Reach Out to Your Customers With Marketing Surveys
I think for my experience it's something that many organizations are missing. They don't really understand their customers. A company I was working with, a high-end e-commerce site had assumed that their customers were all men and they had earned a certain amount of income. Asking for that on a weekly basis seems like overkill. On the flip side you think about building something into your products experience like Uber and Lyft's Facebook mechanism where they're asking you in real time to evaluate what the service is that makes sense.
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