There's been a lot of folks that have come out over the years. We don't want to own the consumer. We just want to plug the operator into all the consumer channels that matter. When we started really focusing on restaurants three or four years ago, we kept knocking on their door saying, he we want a partner. And then fast forward a few yoars later, twenty nineteen, we had enough customers where the customers really, in some ways, a really encouraged us....