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Tupur Chatterjee, "Projecting Desire: Media Architectures and Moviegoing in Urban India" (NYU Press, 2025)

New Books in Sociology

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COVID-19's Impact on Moviegoing and Audience Interactions in India

This chapter explores the transformation of moviegoing in India due to COVID-19, emphasizing changes in consumer safety perceptions and the rise of touchless experiences. It contrasts traditional multiplex experiences with the growing allure of streaming platforms, all while underscoring the importance of ethnographic research in understanding these dynamics.

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