4min chapter

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I Can't Believe It's Pink Margarine

99% Invisible

CHAPTER

Iso Marjorine - It's Like a Home Project

There were laws on the books saying you couldn't put yellow food dye in margarin. The federal marjorin act was amended to add this, like, big tax to any marjorine that used yellow food dye. So producers try to figure out ways around this. They started using oils that gave marjorins kind of a natural yellow color. Then politicians were like, ok, we see what you're doing here. We don't like this. So then they just banned all yellow Marjorins. Whether it was like a natural color or a food dye, they either banded or they taxed. But people didn't want to eat it. It was awful

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