Navigating Audience-Building Platforms

This week’s podcast is about audience builder platforms.

You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts.

Here is the link to the TechMoat Consulting.

Here is the link to our Tech Tours.

Here are the main points:

• Misconception 1: Audience Builder Platforms Are Just Content Hubs with Libraries
• Misconception 2: Audience Builder Platforms Are Highly Profitable
• Misconception 3: Audience Builder Platforms Get You “Winner Take All” Dynamics
• Misconception 4: Audience Builders Have Two Main User Groups – Creators and Viewers
• Misconception 5: A Content Library Is a Barrier to Entry

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I write, speak and consult about how to win (and not lose) in digital strategy and transformation.

I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.

My book series Moats and Marathons is one-of-a-kind framework for building and measuring competitive advantages in digital businesses.

This content (articles, podcasts, website info) is not investment, legal or tax advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. This is not investment advice. Investing is risky. Do your own research.

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