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Algorithmic PPC Management
Data Skeptic
What's the Key Value?
Ino: I was kind of late in the gameand from one perspective, you'd been there while the team was established. You had a lot of stuff running. What was that stuff doing? It was bidding on paper click traffic on google micros and we were bidding on millions of dollars of traffic a month,. We were buying keywords for plumbers in los angeles. And then we would drive traffic from search to listing page.
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