
Software, Retail, and Trex CEO Bryan Fairbanks
Motley Fool Money
00:00
Navigating the Evolving Housing Market
This chapter examines the current housing market's impact on Trex, a leading outdoor decking company, emphasizing its reliance on home improvement rather than new construction. It discusses strategic marketing adjustments, supply chain normalization, and growing international markets while highlighting evolving consumer behaviors in purchasing decking materials. Additionally, the chapter showcases Trex's commitment to sustainability and innovative product development in response to recent economic challenges.
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