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664: Inside Trina Solar's Strategy for Global Expansion, with President Steven Zhu

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Building Trust and Competing in the US Solar Market

This chapter focuses on the importance of credibility, track record, and financial stability in the US solar market. It discusses the challenges of the industry compared to other regions, such as China and Europe, and highlights the need to lower costs and make investments to stay competitive. The chapter also talks about the company's strategy of investing in South-East Asia for traceability and long-term success.

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