How Do You Deal With Political Implications?

Writers need to understand thaut about their audiences, and they need to explain that to executives in a way that they understand. One of the things that's really helpful in health care is that very often stake holders are academics, and they're trained to value data. This is something that i learned from stef hay, who's a content strategyst sho works at google. She has something called a language board. Because you can write all the content that you want, but if people don't know to call it that, then they can't help themselves.