Introduction

Gareth Price is a senior planner at JWT/WundermanThompson in London. He won the 2017 IPA President’s Prize and the Advertising category in the 2018 WPP Atticus Awards for his IPA Excellence Diploma thesis, Thinklong, which outlined a seven-point plan to tackle short-termism in marketing. So we decided to talk about writing about strategy. Topics include: - The IPA Excellence Diploma - Short-termism and Gareth's thesis about why people don't think long - Writing about strategy - why even do it? You can find Gareth here https://twitter.com/G_Price P.S. There are minor glitches in my questions - well, the sound of my questions. But Gareth's audio is 100%.   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.