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April Dunford on product positioning, segmentation, and optimizing your sales process
Lenny's Podcast: Product | Growth | Career
How Do You Know if You Have a Positioning Problem?
weak positioning kind of gets you all the way across the pipe line. You can only tell they look bad by comparing them to your own metrics. It's really hard to measure if the positionin isn't working or not. Sometimes what you'll get is, the even worse one, is customer thinks they know exactly what you are but you ain't that.
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