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Episode 634: How To Consistently Create Your BEST Content Yet
The Mind Your Business Podcast
How to Create Content That Sells Your Stuff
I'm just working with people that are going to be more likely to succeed anyway. Your free content should be like little 24 seven salespeople selling your stuff for you. So if we're selling business by design and that's our business program for the online expert, I'm not really selling BBD. If I'm just talking about something that maybe is kind of hot in the moment, which a lot of people do, oh, this will get views and this is going to get engagement. But it's like, great, you got the views, but you didn't get a lead. A lead is somebody who's risen their hand through some form of action to step close to the end
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