S2 E53 - Using Customer Research to Power Your Go-To-Market Strategy | Dave Rigotti
Stacking Growth | The B2B Marketing Podcast
00:00
The Right Way to Build Communities in the MarTech Space
Merkam-Eason is a product marketing automation company. It was founded by former MarTech founder and COO of Salesforce, Tim Cook. The company has been in business for more than 20 years but it's still learning how to make money from its technology. How does your go-to-market strategy change now that you're a founder CEO? You know, this is going to be a decades long journey.
Play episode from 08:50
Transcript
