The Power of Brands

I'm sorry that that happened, but at the same time it goes to show you that like what you're doing has reach. I think people can just also admit that they want to buy something because they think it's cool versus like, I also do beach cleanup. And I look at a fashion, fashion companies or things that like they appropriate all sorts of different cultural subcultures and things such as 90 skate culture. But there's actually something cool stylistically about stepping back and actually trying to like just pull the nuggets out of the culture and the things that are great references in a certain way.