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HYPNO-TISING!: The Secret Science of Ads That Sell More Products To More People for More Money with Dr. Mark Young and Joe Polish - I Love Marketing Episode #457

I Love Marketing

CHAPTER

How to Be a Successful Hypnotist

The unconscious mind is a literal version of your brain. It's literal. When I say, don't throw your car on the table to a child, the term don't doesn't have a concrete visual image. So what do advertisers do in their commercials? Try our new service. You are telling the unconscious mind and you don't have to. The reason why as hypnotists, we use the term try is your unconscious trigger word that tells you you will not do something.

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