9min chapter

Distribution First cover image

5 Secrets That Make Your Content 10x More Valuable (with Michele Linn)

Distribution First

CHAPTER

Defining Big Picture Questions for Effective Research

This chapter stresses the significance of establishing clear guideposts and guardrails before conducting original research to maintain focus and prevent diverging from goals. It also highlights the value of written content strategy and mission documents in guiding marketing strategies and ensuring effective communication. Additionally, the chapter explores repurposing original research for content marketing purposes, advocating for cutting data into different segments to generate diverse insights and continuously reassess content strategies.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode