Elaine Moore, deputy editor of the FT's Lex column based here in San Francisco. Is the golden era of social media coming to an end? There are signs of trouble with user growth slowing down and privacy changes making it harder to make money. Younger users call Instagram cringe-worthy and say Facebook's for boomers. tiktok has been threatened with bans while new apps like Clubhouse fall out of fashion as quickly as they arrive.

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