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Guillaume Moubeche — Bootstrapping to $10M+ ARR, Marketing Like a Media Company, & Positioning in a Crowded Market

Everything Is Marketing

CHAPTER

How Do You Define Your Marketing Strategy?

I wanted to know, sir, how would you describe the marketing strategy to day. I think it a can be a big shift and change people's minds sothin in the next couple of years,. as pioneers like you, ther early jobmakers, start to become more of the normal. And we started to run these things called lamnister of the week, which is, every single week, we take one of our users who created a campaign that got amazing results, and we explain to our community why it works. It's great because its user generated content. But down the line, were like, oka, how could we push this even further?

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