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A Guide to a Better Pricing Model with Ajit Ghuman

B2B Growth

00:00

What's the First Step?

Think of it as three or four steps. Consider yourself a business owner, or your product manager. I call it like p p p tit's just my framework. Think about your positioning first. Do you have m many customer segments? Bill as many packages per customer segment that really solve their problem.? Well, and then finally, pick the right price in variable. Find something that maps to customer value, right?

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