Jim graeda: Culture doesn't just happen like i think can actually create, carefully, a culture that you would like to see in the company. We came together in we said, he this was, these are the four, four or five values we want the burnartin. Agility was one. Trust was another. Ivoation was another and push the boundary on what ethe sine can do. And so i wo were no going back to that not star exercise. The problem isa, no one remembers the values. You start imbibing values. Tas lii, every day. But like to to demy people, what it takes that i can live these values