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How to measure product-market fit with the REV model — Artem Kroupenev

In Depth

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How to Create a New Category for Your Product

founder should think about whether it makes sense for them to go after trying to create a new category around their product. "You need to think vision wise and the importance of vision is just paramount how does the value that the product going to bring to the world" he says. 'If you won't then somebody else will somebody else will define your category for you'

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