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Shark Tank’s Barbara Corcoran on Taking Risks as an Entrepreneur

Life with Marianna

CHAPTER

What Makes a Good Pitch?

What makes a good pitch? Well, you have to be believed. And if you don't come across credible, that's not the same as knowing your numbers. I've bought the wrong businesses every time and trusted my guns te har. When comfey came on a sharktank two seasons ago, these guys had two handmade oversized blankets with a hood in it. They even had to change the name of the company five minutes before they were on air. It was that crazy. All hoer, all moves, and yet they're the most successful company. The worst pitch ever. Nobody bought in, except me.

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