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Your 2024 PR Playbook | Jen Hartmann of NEAT: The Agency

Marketing Happy Hour

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Diverse Clientele and Refreshing PR Strategies

The chapter explores a wide range of clients served by the agency, spanning various industries like FinTech, FemTech, fashion, beauty, hospitality, and food and beverage. It delves into strategies for individuals without prior PR experience to make their mark in the media, emphasizing the importance of understanding target customer behaviors and starting with small platforms before aiming for large media outlets. Additionally, the chapter discusses refreshing PR strategies for established brands by focusing on collaborations, influencer marketing, and the power of word-of-mouth marketing.

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