Tim Stock 'Understand subcultures to understand the future'
The New Abnormal
The Future of Cities
People have a code to how they're fixing things that are broken. And we don't think as much about being inside and thinking more about how naturally people are processing. So if we invest time in actually listening and paying attention to those, it's the difference between prediction and foreshadowing. You say like looking at these more nuanced signals, but recognizing they're not nuanced in like, Oh, isn't that nuanced? No, it's incredible. It's about to kick your ass is what it's about to do.
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