Episode 23: Live from "ID5 On the Road" conference. Is Kokai a product or just a vibe? And IPG's Quantum mania.
Marketecture: Get Smart. Fast.
00:00
Amazon Is a Beast, but There Are Enough Retail Media Ads to Go Around
Allison, you wrote about retail media recently. You said Amazon is a beast, but there are enough retail media ad dollars to go around. Allison: I think it's an opportunity for them to sort of like plant the flag. There needs to be more innovation around these products that provide modeling and lookalikes.
Transcript
Play full episode
