Episode 23: Live from "ID5 On the Road" conference. Is Kokai a product or just a vibe? And IPG's Quantum mania.
Marketecture: Get Smart. Fast.
Amazon Is a Beast, but There Are Enough Retail Media Ads to Go Around
Allison, you wrote about retail media recently. You said Amazon is a beast, but there are enough retail media ad dollars to go around. Allison: I think it's an opportunity for them to sort of like plant the flag. There needs to be more innovation around these products that provide modeling and lookalikes.
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