5THWAVE - The Business of Coffee and Hospitality cover image

Unlocking India's massive growth potential - A conversation with Tata Starbucks

5THWAVE - The Business of Coffee and Hospitality

00:00

The Pico Cup: A Smaller Cup Size for Indian Consumers

There are more than 100,000 beverages at Starbucks because the beverage and the way Jefi would like it would be different from the way Diwali probably like it. We have launched a new cup size called Pico. It's a six ounce and it takes inspiration from Piccolo, which is really small in Italian. And we're seeing an increase amongst customers who want non-traditional milk. You can have soy, almond as well as bone to milk. And we are seeing a growing uptake of vegan also, you know, we do have a vegan menu.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app