AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
11min chapter
The Attention Economy: Why not all reach is equal with Karen Nelson Field
Uncensored CMO
Navigating Advertising Metrics in the Attention Economy
This chapter explores the complexities of measuring advertising effectiveness in an economy focused on audience attention. It highlights the gap between served impressions and actual viewer engagement, while introducing new methodologies to improve reach accuracy. The discussion emphasizes the need for a common language in attention metrics to guide advertisers in optimizing their strategies.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode