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How PLG companies find product-market fit: Sandhya Hegde on product-led growth
Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
Weftlow Flexbox Game - A Game of Frozen
When I was the head of growth at weftlow, it was all about being extremely scrappy with where to find that top of funnel. That's when we started to think about how marketing could be an extension of products. We created things like FlexboxGame.com, which was essentially a game of froggy and you have to use weftlow Flexbox in order to progress through the game. All of these things were started as experiments. Some of them hit, some of them didn't, but for the ones that hit, they became extremely impactful.
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