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Orangetheory Fitness: Ellen Latham
How I Built This with Guy Raz
How to Start a Business at 55
I mean, they're right that to scale a business, you got to depersonalize it, right? Yeah. But my, what I'm wondering is, here you have this concept without any desire to franchise it, but then you had two people who knew how to franchise and saw in your concept,. rebranded it orange theory and said, let's try this, right? And then you protect yourself. Like how did you guys figure out, because he was putting in some investment in it and they were going to put in some money into it? How did you make sure that you could still control it or own most of it or all of it? Or I don't know
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